Taking the highs and lows of love in the context of (loving and hating) the city, we had a sharp look at the metropolis we live in – Mumbai. Observing the routine, repetitions, the cycles/circles, loops, rotations and revolutions, the patterns and the people, we developed a bank of reference videos. The Mumbai experience was distilled into the simplest visual forms, both identifiable & abstract. Keeping up with the pace and energy of the song (and the city) we created the LOVEDRUG CLIMBDOWN music video for PENTAGRAM in a month. The band members were shot by the nice folks at Babblefish Productions based on the storyboard sketches we developed. Shout out to the madari-monkey, bhatakbhavani, and bhavishyavani robot for being such co-operative models. 
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Direction / Animation design: Sameer Kulavoor 
Research & Animation rotoscopy: Sameer Kulavoor, Sameer Kulkarni, Devashree Dhakras, Zeenat Kulavoor 
Band rotoscopy reference shots: Babblefish Productions 
Compositing & Post-production: Hitesh Chheda

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More about the video on NH7, Mumbai Boss, Rolling Stone and Gibson Guitar India.

* Update: Lovedrug Climbdown wins Best Music Video at Rolling Stone India – Jack Daniel’s Annual Rock Awards! Shout out to PENTAGRAM and my team at Bombay Duck Designs for the super support!