In The Ghoda Cycle Project, we have dedicated a spread to the embossed metal logos on Indian cycles by using an old method – ‘pencil trace on paper’. 
We were recently impressed by this book – A Cycling Lexicon – completely dedicated to the ‘art on the front of your bikes’. Curated and designed by Studio Carter Wong from the collection of Jeff Conner, a cycling-obsessed biology professor from Michigan. Via Creative Review