Humbled to be featured in this ‘Bacardi Untameable’ Television commercial about me and my work, with cues to some of my independent projects. (The Ghoda Cycle ProjectBLUED bookZeroxwallah Zine

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For the past 4 years, Bacardi India & OML have conspired to produce one of the country’s most exciting music festivals, The Bacardi NH7 Weekender. This year, aligning with Bacardi’s ‘Untameamble’ global communication mandate, OML developed a two-pronged campaign for TV & digital platforms – portraits of independent spirits from the arts world, whose ‘true passion can never be tamed’.

Concept, Script & Direction :: Nishant Nayak
Bacardi Rums Brand Manager :: Kshitij Mehta
Agency :: Only Much Louder (Samira Kanwar & Kanika Unnikrishnan)

Complete credits here.

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