Following up from last years NH7 Weekender identity design and campaign, we devised a new illustrative branding design for 2012.

Using the shape of a plectrum as a visual device we developed a large set of icons. The illustrative and typographic icons were designed to give the Weekender a distinct identity for 2012. The icons derived inspiration from the ‘Weekender vibe’, people, moments, well-known lyrics, urban/pop culture, Pune-Bengaluru-Delhi quirks and of course the bands and brands involved. Icons were designed keeping in mind usage for branding, posters, hoardings, on-location environment design and merchandise.